Apple-Washing
Nokia shuts down their Apple Store ripoff, which should be no surprise. Just as using “Open” or “Green” in your marketing campaign doesn’t make your product any more Open or Green, (open-washing, green-washing), Apple-Washing (Jobs-Washing?) may be the act of trying to capture the excitement of Apple’s product experience by putting your products in a spacious, well-lit, stainless steel and white plastic, glass-enclosed retail store.